商业环境电子书籍txtpdf网盘下载网站

内容概要

　　《商业环境》大体可分为四大模块：模块一主要阐述企业的目标和责任；模块二分别介绍企业的经济环境、社会环境及全球化对其影响；模块三阐明企业的行为及市场环境：模块四分析国际贸易的重要性及欧盟的发展状况。　　本书可作为高等专科学校、高等职业院校、成人高校、民办高校的商业类、经济类、管理类专业及相关专业的基础教材，也可作为在职商业人员培训及自学者的自学用书。

书籍目录

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATIONTASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OFAN ORGANIZATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1*1 ORGANIZATIONAL MISSION1*2 CORPORATE VALUES1*3 OBJECTIVES[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 MANAGE THE RIGHT STAKEHOLDERS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]2*1 STAKEHOLDER THEORY2*2 DEFINITION OF STAKEHOLDERS2*3 KEY STAKEHOLDERS IN A BUSINESS2*4 OTHER STAKEHOLDERS IN A BUSINESS[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIALRESPONSIBILITY[ OBJECTIVES][ TASK GUIDE ][ TASK ANALYSIS ]3*1 ETHICS IN THE WORKPLACE3*2 THE STAKEHOLDER MODEL OF RESPONSIBILITY3*3 AREAS OF SOCIAL RESPONSIBILITY3*4 SUMMARY OF BUSINESS RESPONSIBILITIES[ TASK EXPANSION ][ ABILITY TRAINING]MODULE 2 ECONOMIC, SOCIAL AND GLOBALENVIRONMENTTASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS ANDRESOURCES ALLOCATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1*1 THE PURPOSE OF ECONOMIC ACTIVITIES1*2 ECONOMIC SYSTEMS1*3 RESOURCES ALLOCATION & ECONOMIC SYSTEM1*4 SUMMARY OF ECONOMIC SYSTEM[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE ANDINDUSTRIAL POLICY[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS]2*1 THE MAIN FUNCTION OF SOCIAL WELFARE2*2 INDUSTRIAL POLICY2*3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBALECONOMY ON CHINA-BASED ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]3*1 MACROECONOMIC POLICY3*2 GLOBAL ECONOMY AND CHINA3*3 SUMMARY OF MACROECONOMIC POLICY AND GLOBALECONOMY[ TASK EXPANSION ][ ABILITY TRAINING ]MODULE 3 MARKET STRUCTURETASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINETHE PRICING AND OUTPUT DECISIONS OF BUSINESSES[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1*1MARKET STRUCTURE1*2 PERFECT COMPETITION1*3 MONOPOLY1*4 MONOPOLISTIC COMPETITION1*5 OLIGOPOLY1*6 SUMMARY[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONALRESPONSE[ OBJECTIVES ][ TASK GUIDE ][TASK ANALYSIS]2*1 SUPPLY & DEMAND2*2 PORTERS FIVE MARKET FORCES2*3 SUMMARY OF MARKET FORCES[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPETHE BEHAVIOR OF A SELECTED ORGANIZATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]3*1 BUSINESS ENVIRONMENT3*2 ORGANIZATIONAL SWOT3*3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT[ TASK EXPANSION ][ ABILITY TRAINING ]MODULE 4 INTERNATIONAL TRADE AND THE WTODIMENSION FOR CHINA BUSINESSTASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TOCHINA BUSINESS ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBALMARKETS TO CHINA BUSINESS ORGANIZATION[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESSORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE 1[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ONCHINA BUSINESS ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINABUSINESS ORGANIZATIONS[ TASK EXPANSION ][ ABILITY TRAINING ]AppendixReference

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