国际商务 英文版第4版电子书籍txtpdf网盘下载网站

内容概要

本书内容成五大部分：国际商务理论和实务概述、国际商务环境、政府与国际商务、国际商务方案研究与市场假设、国际商务战略与运作。详细地介绍了国际货币体系的原理与历史、国际金融市场、国际经济合作、贸易政策与法律、国际市场、国际人力资源管理、各国政府和国际贸易机构的关注点等方面的内容。

书籍目录

PART 1 INTRODUCTION TO INTERNATIONAL BUSINESS THEORY AND PRACTICE
1* The International Business Imperative
2* The Theory of International Trade and Investment
PART 2 THE INTERNATIONAL BUSINESS ENVIRONMENT AND INSTITUTIONS
3* The international Economic Activity of the Nation: The Balance of Payments
4* The International Moary System: Principles and History
5* International Financial Markets
6* Economic Integration
7* National Trade and Investment Policies
PART 3 INTERNATIONAL BUSINESS AND THE NATION-STATE
8* Politics and Laws
9* The Cultural Challenge
10* Economies in Transition
PART 4 INTERNATIONAL BUSINESS PREPARATION AND MARKET ENTRY
11* International Business Research
12* International Business Entry
13* Multinational Corporations
PART 5 INTERNATIONAL BUSINESS STRATEGY AND OPERATIONS
14* International Marketing
15* International Services
16* International Logistics
17* International Financial Management
18* Conuntertrade
19* International Aounting and Taxation
20* International Human Resource Management
21* Organization and Control in International Operations
22* The Future

图书封面

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    国际商务 英文版第4版 PDF格式

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