战略管理学(国际版第十二版)电子书籍txtpdf网盘下载网站

内容概要

本书是一部具有划时代意义的战略管理名著，它在分析公司所处的市场环境，自身资源及竞争力的基础上，用全新的技术工具对一个公司如何制定，完善和实施战略等问题进行了深入浅出的阐述。

书籍目录

PART ONE THE CONCEPTS AND TECHNQUES OF STRATEGLC MANAGEMENT
1*THE STRATEGIC MANAGEMENT PROCESS:AN OVERVIEW
2*THE THREE STRATEGY-MAKING TASKS:Developing a Strategic Vision,Setting Objectives,and Crafting a Strategy
3*INDUSTRY AND COMPETITIVE ANALYSIS
4*EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITES
5*STRATEGY AND COMPETITIVE ADVANTAGE
6*MATCHING STRATEGY TO A COMPANYS SITUATION
7*STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES
8*EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANES
9*IMPLEMENTING STRATEGY:BUILDING RESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION
10*IMPLEMENTING STRATEGY :BUDGETS,POLICIES,BEST PRACTICES,SUPPORT SYSTEMS,AND REWARDS
PART 2 CASES IN STRATEGIC MANAGEMENT
A GUIDE TO CASE ANALYSIS

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    战略管理学(国际版*第十二版) PDF格式

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