全球运作管理(英文版)世界经济管理文库电子书籍txtpdf网盘下载网站

内容概要

本书作为一本关于全球经营管理和经营战略的高级教程，集中了组织管理、领导艺术、战略技巧、市场营销、会计和经营管理学待方面的内容，从全球角度对上述内容进行了阐述，同时融入了有关全球经营战略的最新研究成果及全球经营管理人员的一线经验，并就对全球商业经营最具有影响力的领域进行了专门探讨，从不同角度全面阐述了全球作业面临的机遇和挑战，同时提供了许多经典的作业策略，并附有大量翔实的阅读材料。全书理论基础雄厚，案例丰富，是一本理论与实践相结合的经典之作。

书籍目录

CONTENTS
List of Contributers
Prefe
CHAPTER 1
Introduction
1*1 INTRODUCTION
1*2 BRIEF hISTORY OF
1*3 GLOBALIZATION (ROUGHLY 1970 ON )
1*4 OPERATIONS FOUNDATIONS OF GLOBALIZATION
1*5 MANAGERSCHALLENGES DURING GLOBALIZATION
1*6 EVOLUTION OF GLOBAL OPERATIONS MANAGERS AND THEIR WORK
1*7 OBJECTIVES AND STRUCTURE OF THIS BOOK
CHAPTER 2
2*1 INTRODUCTION
2*2 STRATEGIC CHANGES REQUIRED BY GLOBALIZATION
2*3 OPERATIONS STRATEGY CHANGES REQUIRED BY GLOBALIZATION
2*4 DIFFICULTIES IN MANAGING GLOBALIZATION
2*5 APPROACHES TO MANAGING GLOBALIZATION
2*6 OPERATIONS IN GLOBAL BUSINESS STRATEGY
2*7 CASES AND READING
CHAPTER 3
3*1 INTRODUCTION
3*2 OPPORTUNITIES FOR IMPROVING OPERATIONS PERFORMANCE
3*3 OPERATIONS ANALYSIS OF PERFORMANCE DIFFERENCES
3*4 DIFFICULTIES IN IMPROVING OPERATONS PERFORMANCE
3*5 OPERATIONS MANAGEMENT APPROACHES TO IMPROVING OPERATIONS PERFORMANCE
3*6 STRATEGIC MANAGEMENT APPROACHES TO IMPROVING OPERATIONS PERFORMANCE
3*7 CASES AND READING
CHAPTER 4
4*1 INTRODUCTION
4*2 OPPORTUNITIES FOR IMPROVING GLOBAL SUPPLY CHAIN PERFORMANCE
4*3 OPERATIONS ANALYSIS OF PERFORMANCE IMPROVEMENTS IN A SIMPLE GLOBAL SUPPLY CHAIN
4*4 OPERATIONS ANALYSIS OF PERFORMANCE IMPROVEMENTS IH NETWORK
4*5 STRATEGIC ANALYSIS OF PERFORMANCE IMPROVEMENTS IN GLOBAL SUPPLY CHAINS 4*6 MANAGEMENT APPROACHES TO IMPROVING GLOBAL SUPPLY CHAIN PERFORMANCE
4*7 CASES AND READING
CHAPTER 5
5*1 INTRODUCTION
5*2 OPPORTUNITIS FOR PUSHING THE LIMITS OF GLOBAL OPERATIONS PERFORMANCE
5*3 OPERATIONS STRATEGY FRAMEWORK FOR OVERCOMING THE LIMITS TO SOME GLOBAL OPERATIONS PROJECTS
5*4 MANAGEMENT APPROACHES TO SUCCESSFUL GLOBAL OPERATIONS PROJECTS
5*5 OPPORTUNITIES AND CHALLENGES FOR MANAGERS IN GLOBAL OPERATIONS
5*6 ONWARD
5*7 CASES AND READING
NOTES
FURTHER READINGS REFERENCES

图书封面

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