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前言

　　Presenting a worldwide collection of retail fashion stores， this book surveys what are perhaps global cultures mt contemporary spes* Fashion environments are the spatial representation of themoment， oupying the intersection between the physical world and a world dominated by* images* Like the more transient expressions of glamour magazines and the inter， fashion interiors areintended to capture the imagination while creating and fulfilling desire* While an engaging print adis a mirror holding up an image of our dreams， fashion stores turn the mirror into a stage， invitingus into a world that is in perfect contrast to the usually messy context of our lives* As fashion merce and consumption increasingly migrate to the web， paradoxically， retail spes have bee even more intense loci of brand identity* They exist， it seems， almt as if to prove that the image is real* But beyond their function as spes of merce， fashion interiors are collaborative works of applied art that often bring people from vastly different experiences together* They are individual sites of experimentauon and invention， and as a whole， are a snapshot of our dynamic global culture* As the calling cards for lifestyle brands， suessful stores are immersive experiences* They are the semng to engage and persuade， to surround the client in the message* Competition for distinction breeds necessity for invention， which in mrn give innovative design an edge， as well as a tangi blevalue* Ostensibly environments for the display of merchandise， these stores are crafted with thesame tools as an exhibition of fine art* They engage the same territory as the gallery and the museum， which in turn increasingly seem to borrow from the environments of merce* Even asartists are missioned for site-specific works within retail stores， museums vie to engage visit orsin similarly pelling ways* For brands， the alchemy of pitioning merchandise as if it were arttrans lates to equity， enhancing the aura and the perceived value of the apparel *More and more these circumstances are bringing apparel designers， architects and interior designers， graphic designers， product designers and artists together to create environments that aim to maximze effect* Whether it is a local boutique or a prototype for a larger environmental identity， fashion environments are opportunities to imagine and invent* As physical spes， retail stores are meaningful precisely because of their temporality and scale* Often produced under impsibly tight schles， they demand quick solutions with maximum impt* Not surprisingly; these conditions invite risk-taking and experimentation on the part of designers， but what is amazing is the sheer diversity and inventiveness of the resulting environments* Ranging from the detailed and graphic rigor of a draftsperson to the motive drama of spatial theater， the proiects in this collection prove that working with one of the oldest of typologies - the shop - does not constrain creativity， but may tend to release it*

内容概要

Fashion Decor documents the push to go beyond the "lifestyle" approh to merchandising* Retail spes from around the world feature interiors which are on the surfe conceptual, thematic, minimal or wildly decorative* More importantly though, these spes are full immersion experiences drawing on the creative use of color, texture, finishes, layout, fixtures and furniture to draw in customers and enhance their shopping experience* More than sixty exclusive projects, from the Reed Spes Tokyo shop to the Alexander McQueen store in L Angeles and the Kensieairl showroom in New York*

书籍目录

Conceptual MADISON AVENUE (DOLL)HOUSE FIFTH AVENUE SHOE REPAIR NATURE FACTORY ELFINI REED SPACE ANTONIOS MARKOS STORE SOS FLAGSHIP STORE ALEXANDER MCQUEEN STORE PERMANENT VACATION SOURCE FLAGSHIP STORE STEFANEL ALEXANDRE HERCHCOVITCH DELICATESSEN KYMYKA WOMENS CLOTHING STORE SONG MAX DOUBLE OO 96Tbematic BOUTIQUE BALI BARRET PLEATS PLEASE ISSEY MIYAKE STUSSY FUKUOKA CHAPT BARBIE SHANGHAI CAMPER SHOP, TOKYO CAMPER TOGETHER CAMPER SHOWROOM, ROME CAMPER SHOWROOM* PARIS UNIQLO KIOSK UNIQLO GINZA STREET UNIQLO MEGA STORE SUBZERO MUNICH FLAGSHIP STORE MUNICH ISPO 09Ninimal MA SHOP NOTE ASOBIO CHANNEL ONE KIKI 2 JENNI KAYNE RAFFINATI CENERINO HIRSHEEIFERS SHOESTORE OBAKKI HILA GAON PATRICK COX FUMO ROSATODecorative MARNI-MADISON NYC SHOEBOX ALU NY SHOWROOM VILLA MODA ALBERTA FERRETTI AMI-E-TOI LABELS REVOLVE KENSIEGIRL SHOWROOM BOOMERANG FLAGSHIP STORE STELLA MCCARTNEY, LONDON STELLA MCCARTNEY US FLAGSHIP STORE FRANQUEENSENSE MAGGYS MODE WISH HOLT RENFREW LURDES BERGADA PULZELLI OCTIUM JEWELRY

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